The other day, I wrote about two codes of conduct, and after a lot of thinking I realised about the fact of their effectiveness and if practitioners really stick to them.
The codes of conduct are a good guideline for practitioners, but are they really following their ethical principles, or are they flowing towards the negative side of this profession which, from my point of view, is just working to earn as much money as they can.
“communicating ethical principles also sends the message that unethical behaviour will not be tolerated”.(Seib and Fitzpatrick, 1995, p.25).
Certainly human beings with power, tend to be corrupt (karl Marx). If this assumption is adjusted to the power that public relations practitioners run every day, as information, it is easy to understand that we need some ethical principles to guide practitioners and to make clear in their minds that unethical behaviour will not be tolerated.
The codes of conduct are a good guideline for practitioners, but are they really following their ethical principles, or are they flowing towards the negative side of this profession which, from my point of view, is just working to earn as much money as they can.
“communicating ethical principles also sends the message that unethical behaviour will not be tolerated”.(Seib and Fitzpatrick, 1995, p.25).
Certainly human beings with power, tend to be corrupt (karl Marx). If this assumption is adjusted to the power that public relations practitioners run every day, as information, it is easy to understand that we need some ethical principles to guide practitioners and to make clear in their minds that unethical behaviour will not be tolerated.
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