I’m going to comment an article called “Ethics and Public Relations” by Shannon A. Bowen, Ph.D. I found this article in the CIPR web site and I thought it was both interesting and directly related to this topic.
The article is divided in several headlines, and very focused on PR ethics and its evolution.
The author really captivated my attention saying “the public relations industry reduces society’s capacity to respond effectively to key social, environmental and political challenges”. Is this statement true? Is the society being manipulated by PR?
PR practitioners should stick to their job of the management of information through two-way communication techniques to build and sustain mutual understanding, to reach the highest level of reputation for an organization, but is this what they are doing?
Shannon A. Bowen believes in codes of conduct, and the power of ethical associations in order to fight against unethical practices, but not every practitioner is a member of these associations, so how can ethical behaviour reach the whole PR world?
As a solution to this problem, Shannon A. Bowen points out the training in ethical decision making is being offered by some employers, universities and professional associations. He believes that the inclusion of scholarly literature in the PR field can powerfully extend the ethical reasoning capabilities of public relations professionals.
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